From the Prologue:
“We’re in a giant car heading towards a brick wall
and everyone’s arguing over where they’re going to sit.”
—Dr. David Suzuki Ph.D.
Geneticist, Environmentalist,
Broadcaster & Author
Geneticist, Environmentalist,
Broadcaster & Author
"...For much of the last half-century, frustration toward the car business lived no farther away than your office water cooler, local pub, or Sunday barbecue. If you ever questioned the driving forces behind the anguish of car buying, read on. If you were ever curious about the real goings-on behind the guarded walls of the automobile industry, read on. If you work somewhere in the automobile industry; from the assembly line, to the dealership delivery lane, or in the banking industry underwriting all this madness—read on.
"Not only will you be better equipped to protect your wallet as a consumer, but I will also make you the resident auto industry expert within your circle of friends. While others postulate and theorize, you will know the inside story behind the industry: why it is currently failing and how it can be fixed. Think of this book as your secret decoder ring into a subject everyone guesses about but few truly understand.
"I know you’re angry. I helped make you that way. I was a car dealer for twelve years owning six franchised auto dealerships and three franchised motorcycle stores. I have been banging around dealerships since the age of seven. And I am going to teach you all the things you’d never know about the car business by telling you all the things I shouldn’t. The stuff you would never see on TV news. A fair warning is in order though. What I have to say may anger you even more.
"I am a messenger of truth, but no angel. I consummated car deals I knew in my heart were not in the best interest of my customers, deals I would not have made if I were sitting on their side of the table. I was neither their clergyman, nor their financial advisor, but a car dealer trying to score as big a profit possible. Profit is not a four-letter word. However, nothing I ever did, or any other dealer might legally do, could rival the rear-ending you are taking by not knowing what you don’t know..."
