Car WreckExcerpts

  • Foreword   by Peter Butterfield, President and CEO, ATK North America, Inc.
  • Prologue     FREE Download of Prologue & Appendix
  • Chapter 1   The Car Salesman’s Language: Why They Keep Using It
  • Chapter 2   Why You Will Never Get “Enough” for Your Trade-in
  • Chapter 3   How Rebates and Rental Cars Cost You Money
  • Chapter 4   How Banks Charge You Interest, Penalties, & Interest on Penalties
  • Chapter 5   How Dealers Hide the Truth About the Car You’re Trading In
  • Chapter 6   All I Really Need To Know About the Car Business
  • Chapter 7   Leasing: The Right Horse to Ride Out of Trouble
  • Chapter 8   How Dealer Advertising Works
  • Chapter 9   How Ratios and Percentages Dictate What You Can Buy
  • Chapter 10   How the Automobile Franchise System Works
  • Chapter 11   How Automakers Prevent Dealers from Keeping You Happy
  • Chapter 12   Why Dealership Service Departments are So Expensive
  • Chapter 13   Why Automakers Could Never Sell You a Car
  • Chapter 14   The People You Deal With at the Dealership
  • Chapter 15   Where Dealers Get the Cash to Stock All Those Cars
  • Chapter 16   How We Stopped Selling Seven Million Cars a Year
  • Chapter 17   How You Funded the Union’s Purchase of GM and Chrysler
  • Chapter 18   Green Technology, Fuel Price Manipulation, Selective Stimulus
  • Chapter 19   How Short-Term Thinking Wrecked the Industry
  • Chapter 20   The Future of the U.S. Auto Industry

Appendices

  • Appendix A: Industry Fixes for Industry Pros
  • Appendix B: My Influences  FREE Download