Car WreckExcerpts

Foreword by Peter Butterfield, President and CEO, ATK North America, Inc.
Prologue FREE Download of Prologue & Appendix
Chapter 1 The Car Salesman’s Language: Why They Keep Using It
Chapter 2 Why You Will Never Get “Enough” for Your Trade-in
Chapter 3 How Rebates and Rental Cars Cost You Money
Chapter 4 How Banks Charge You Interest, Penalties, & Interest on Penalties
Chapter 5 How Dealers Hide the Truth About the Car You’re Trading In
Chapter 6 All I Really Need To Know About the Car Business
Chapter 7 Leasing: The Right Horse to Ride Out of Trouble
Chapter 8 How Dealer Advertising Works
Chapter 9 How Ratios and Percentages Dictate What You Can Buy
Chapter 10 How the Automobile Franchise System Works
Chapter 11 How Automakers Prevent Dealers from Keeping You Happy
Chapter 12 Why Dealership Service Departments are So Expensive
Chapter 13 Why Automakers Could Never Sell You a Car
Chapter 14 The People You Deal With at the Dealership
Chapter 15 Where Dealers Get the Cash to Stock All Those Cars
Chapter 16 How We Stopped Selling Seven Million Cars a Year
Chapter 17 How You Funded the Union’s Purchase of GM and Chrysler
Chapter 18 Green Technology, Fuel Price Manipulation, Selective Stimulus
Chapter 19 How Short-Term Thinking Wrecked the Industry
Chapter 20 The Future of the U.S. Auto Industry

Appendices

Appendix A: Industry Fixes for Industry Pros
Appendix B: My Influences FREE Download

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